Principles of Agricultural Extension and Communication

This book deals with all the important dimensions of agricultural management, management process in development organizations, development programmes, human resource planning, management techniques and tools, management of information systems. It helps to enrich the managerial and technical skills of extension managers, scientists and administrators. Agricultural Extension is very important in dissemination of Introduction on innovation or new technologies to the clientele. It is important to improve farmer’s method of production and enhance farm output. It is important to understand the philosophy of Extension Education. This deals with the foundation upon which extension activities are based. It is the propelling forces that determine why certain actions are taken; it is related to nature of human life and guides behaviour. The basic philosophy is to help farmers to help themselves in the identification and finding solution to the problems on his farm and home. The study of principles of Agricultural extension is not only of academic importance, but it is the basis of our understanding and appreciation of the principles that guides information dissemination to the clienteles. Studying principles of Agricultural is line studying agricultural productions in its entirety. This is because adoption of new technology involves a lot of socio-psychological process. There are different stages of adoption, however, all hinges on the method and techniques utilized in introducing the innovations to the farmers. It provides many sound and practical suggestions for developing and improving the conceptual, technical, and operational methods and tools in order to strategically plan, efficiently manage, and scientifically evaluate a problem-solving, demand-driven and needs-based agricultural extension programmes. It is a valuable reference source for all those concerned with home science, veterinary science, rural development social work, extension education and other allied fields.